In this issue of our newsletter, we interviewed Mr. Hazem EL Sayed, Information Technology Manager for Lilly, a leading multinational pharmaceutical company.

Q. Most pharmaceutical companies choose NOOR as their strategic partner. Some may name this coincidence, while others name it high performance and unmatched service quality. What do you think?
A. I don’t think it is a coincidence. NOOR is the choice of pharmaceutical companies due to your high performance. Besides, as NOOR always reaches the expectations of such multinational companies, I am totally confident that I took the right decision.

Q. As part of Dr. Basel Dalloul's efforts to guarantee customer's satisfaction and support, NOOR CEO pays field visits to clients to check the service level and customer's satisfaction. Has his visit had any influence?
A. Definitely, his visit was very friendly, away from formalities, with lots of friendly discussions which enhances our relations and opens a direct channel between Lilly and NOOR CEO, making communication easier.

Q. Data carriers and Service Providers always play key roles in boosting business. Has NOOR added to your business?
A. Yes but in an indirect way. All Our sales force have a kind of automation which is up and running 24/7 which they have to fully rely on wherever they are and whenever they need to. I believe NOOR has provided us with this reliable connection that we can depend on

Q. NOOR has a heavy presence in Florida Mall, serving more than one business. Is it the good word of mouth that added Lilly to our list of customers?
A. Actually, we were the first in Florida Mall and we were the ones who recommended NOOR to the rest within the mall. We knew NOOR through one of your Sales people. After investigations and several visits to you Data Center and head office to make sure of your capabilities and customer service philosophy , I was quite sure that my choice would be NOOR. So, I shifted from a previous Data Carrier to NOOR.

Q. How do you find NOOR prices against the quality of services, compared to other Service Providers?
A. Prices are not my concern now since I am totally satisfied with NOOR quality of service. However, I expect NOOR to be competitive in the very challenging market we have now.

Q. What more do you expect from NOOR?
A. To continue offering more services as there is a lot in the world of communication specially concerning mobility and small remote sites.

Q. Finally, how would you describe NOOR in a few words?
A. NOOR is showing a new trend for the CRM & Customer Care that our company is appreciating very much and I guess it can be the case for many others.